World Heart Day is Sept. 29 and the County Mayo Foundation is doing its part to raise awareness of cardiovascular disease (CVD) by assisting Croí, the West of Ireland Cardiac Foundation with a crowdfunding campaign in the United States.

New York, N.Y.—The County Mayo Foundation officially launched its “Be a Part of the Start” campaign in New York City May 16, a geographically-targeted crowdfunding platform that is the first such initiative outside of Ireland to target County Mayo’s 2.5 million diaspora in the United States.